Do You Have What It Takes?

So, let’s play a little game? We’ll take ‘Lifecycle Marketing Skills’ for $1,000. Can you check any of these skills for yourself?

• Goal oriented: Sets goals that are both in reach and ambitious.
• Strategic: Can plan out the best solution to a problem or the best way to reach a goal.
• Data driven: Can interpret data and use it to help inform decisions, improving efforts.
• Creative: Can come up with new ideas to drive results forward and/or design/copywriting skills.
• Detail oriented: Executes well by paying close attention-to-detail to ensure error free efforts.
• Collaborative: Works well with others ranging from leadership, to developers, graphic designers, copy writers, sales team, customer service, and more.
• Empathetic: The ability to understand and share the feelings of another, especially for customers and their needs.

If you didn’t check off all the boxes, no worries! We all have room to grow and learn these skills. As for being goal-oriented, let’s be real – it’s tempting to just go with the flow and do whatever feels right in the moment. But hey, setting a goal and crushing it? That’s where the real thrill is at!

Alright, the fun is over for now! From here, you’ll find ways to start to get practical lifecycle marketing experience:

• Complete a Hubspot Course in Email Marketing and best of all, it is free!
• Klaviyo offers SMS courses and certifications. You can start with the basics by gaining general knowledge and then advance as you go.
• Start Email Marketing and practice your new found knowledge by setting up a free HubSpot account.
  • Klaviyo also offers free accounts, perfect for getting started and trying out the platform.

Once you’ve familiarized yourself with Email Marketing, look for an internship or reach out to a non-profit, foundation, or small business owner to see if you can volunteer your time assisting with email or SMS marketing efforts to help you gain real-life experience. You can also start your own blog and set up an email subscription to then begin to send emails to your subscribers (hint to self). Be sure to document your efforts and experience so you can use them to visually display your abilities. You’re on a roll now and if you want to move forward start a career in Lifecycle Marketing, possibly as an associate, coordinator or specialist, check out job boards and start applying.